Leading mega-supermarket chain, Shoprite ,in a surprise move, has released a new TV commercial. The short commercial which is airing on major TV channels such as Channels, NTA ,among others is targeted at the covid-19 pandemic as it affects its business.
Since the two-month lockdown which followed the covid19 entry in March ,Shoprite has seen shoppers traffic reduce dramatically. The once busy chain found its outlets near empty as a result of the covid-19 pandemic.
The tactical ad shows how Shoprite itself is adjusting to life under covid-19. It says in the ad that shoppers should be assured that it is raising cleanliness levels and tis staff are using personal protection gear and shop floors are frequently cleaned to ensure safety and everyone coming to its outlets.
Only two months ago it was inconceivable that Shoprite would have an overbearing need to advertise, given its usually high shoppers traffic.
Now, it has to show that it is adjusting how it does business at its outlets to the safety protocols demanded by covid-19,for many customers to return.
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