In his remarks as MIPAN president, Adelusi said: “In the weeks ahead, we will be re-constituting some of our various working committees and welcoming them as well. I thank you in advance for your cooperation, sacrifice and contribution to moving our association forward.”
“We (therefore) must face the challenges and opportunities of a rapidly changing consumer and marketing landscape by finding new insights and pivot continuously to leverage new opportunities.
“As a nation, we must face these changes boldly and creatively leveraging our non natural resources i.e intellection capital, creativity, youthful population, technology adoption, resilience, hard work and can-do-spirit as we know, ‘Naija no dey carry last,’Adelusi said. “This unusual times calls for new type of skills, resilient and a data / technology driven business and communities.”
Speaking on his vision for the association, he said his vision is around the short Acronym T H I N C which is Technology, Data & Innovation; Human capital development; Industry thought leadership; Inclusiveness & Collaboration; and Commercial stability of the media ecosystem.
Adelusi graduated Bsc in microbiology form the University of Ilorin in 1991,he also obtained a Msc in Microbiology in 1994 from the University of Benin. The following year, he earned an MBA in Marketing from the same university. In 2005,he earned another MBA from the Hult Business School. He has attended several business training courses. He was head of Integrated Marketing communications at Guinness Nigeria (Diageo) from June 2013 to May,2016.
He left the brewer to start BrandEye Media Ltd in May,2016 and has been the media planning and buying agency‘s CEO to date.
MIPAN Ex-official members of executive council that Tolu Ogunkoya, Regional Managing Director, Media ReachOMD; Emeka Okeke, Group CE, Media Fuse Dentsu Aegis Network; Oba Ayodele Kupoluyi, Managing Consultant, Ashmaukups; and Dr. Ken Onyeali Ikpe, Group Managing Director/Ceo, Insight Refefini
Adelusi Emerges MIPAN President
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- Written by Sanya Ademiluyi
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