by Sanya Ademiluyi,editor
Several leading consumer brands in the country have been flocking to Supersports channel to take advantage on the ongoing Euro 2014 football competition.Euro 2016 which draws all of Europe kicked off in France on Saturday,June 10,2016.Star lager the popular brand from Nigerian Breweries is on.So are CocaCola,Speedoo(,the latest service ofering from GSM network,Airtel),among others.
Supersport,one of the sports channels of DSTV/Multichoice has a long history of marketing major sports competitions, especially football events to big brand names in the country.
Euro 2016 is drawing the attention of Nigerian audiences which could be as large as 15 million viewers for major matches.Supersports is adept ay tucking in the ads of these major brands into between major football matches.A Star lager ad may pop up hen France scores a goal against Turkey or at half time during a Croatia versus   match.
Many Nigerian football fans are keen to see Euro 2016 mainly to atch their professional footballstars play.Fans of Real Madrid stars such as Modric (Croatia),Patrice Evra,Antione Greisman (France) .The England vr Russia match on Sunday was quite riveting,presenting another good advertising opportunity for leading brand names as CocaCola and Airtel.