Global brand, Huggies has re-launched its advertising campaign in the country. The Huggies ad campaign is back

on TV ,radio and billboards since early August. Kimberly Clark appears to be going full blast with a Huggies

campaign following the lull of the Covid-19 lockdown period which badly affected all economic activities in

the country.
Most of Huggies outdoor ads are on hoardings of mass transit buses, which appears to be an effective medium,

especially more so, during the covid-19 lockdown period.
The Huggies TV campaign focuses on its innovative elastic diaper which it claims keeps the baby quite

comfortable.
The TVC is being aired on several leading TV channels such as Channels TV,Arise News and TVC News.
Huggies faces fierce competition from P&G’s pampers, Molifix, among others.