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sony alpha 7
Sony Alpha 7S III is available for pre-order in North America and will go on sale from September 24.
By Vineet Washington
Sony has launched its much awaited Alpha 7S III camera. Better known as Sony a7S Mark III, the full-frame mirrorless is a long awaited follow-up to the Alpha 7S II from 2015. It brings some new and improved features over its predecessor including a new image processing engine, a touchscreen display, and some notable changes to the placement of the buttons, among others. The Sony Alpha 7S III can also record 4K video at a higher fps with its new and improved image sensor, says digital appliances watcher, .
The Sony Alpha 7S III is priced at $3,499.99 for the camera body. It is currently available for pre-orders in the North America and will be go on sale starting September 24. As of now, there is no information on international availability.
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By Sanya Ademiluyi
For almost two weeks, Olisa Metuh was the focus of national attention. That focus was heightened when the embattled national Publicity Secretary of the Peoples’ Democratic Party, PDP who is standing trial for corruption appears in handcuffs at the Abuja High Court.
The high court had earlier granted Metuh bail but the government refused to release him because the Economic and Financial Crimes Commission, EFCC said it intended to arraign Metuh in court to face fresh charges. While, the heated debate went on over the issue of bail or no bail for Metuh, some copywriter somewhere and some brand strategist could not resist the marketing opportunity which presented itself with the national focus on Metuh.
The copywriter got the go ahead – you had to be brave to take this marketing opportunity.
The advert was crafted showing a little bird bring a Chicken Republic pack to Metuh in Kuje Prison where he was remanded.
Little surprise that the ad subsequently, became the subject of discourse and was trending seriously on social media for several days afterwards. It is well known that employing politically-toned ads can be a double-edged sword. You may get your audience’s attention but could face a backlash if your ad message goes awry.
The trick i believe is to use comedy or light drama to push your message while trying hard to avoid the political minefields. The play in that ad was on the news that Metuh may have gone on an hunger strike. So, it will appear that Chicken Republic flies in a barbeque chicken pack to save the day. Mind you public sympathy is usually with those on hunger strike. Although their will be others on the opposing side with the view that Metuh be damned—so, they might not be favourably disposed to the ad.
Yet using the light comedy or dramatic approach makes it clear that the brand is not making any political statement with its ad—it is merely trying to sell its brand whichever way it can.
Many observers believe the ad was a marketing coup for Chicken Republic.
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GE, the US-based electrical engineering giant has launched a new TV commercial in the country. The new TVC which appears to be a global campaign may replace the previous TV campaign which had the theme –We are changing the way we make things...”
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by Niyi Adekanye
Leading chocolate beverage maker, Cadbury Nigeria (Kraft) has recently undertaken a product reformulation and a change of livery for its major brand, the chocolate beverage, Bournvita. The new livery was officially launched in April 12,,2016. The theme for the new design and colours for the brand aims at a sleeker, more sophisticated look. And there is some echo of the brand’s recent relationship with highly successful Hollywood action movie series known as the Bourne Identity.
The new name design splits the brand name into Bourn –Vita- ingeniously highlighting the first part. The new colours have a deep rich chocolatey brown and a light almost yellowish shade which provides a good, lively contrast.
Cadbury Nigeria staged a colourful launch of the new Bournvita colours and design in Lagos few weeks ago. Said Cadbury Nigeria’s Managing director, Roy Naman at the occasion, the re-launch of Bournvita is to provide better and improved experience for its consumers.He said: “As the needs of our consumers evolve, they trust that we would also evolve and provide them with a better and improved experience. This has been achieved by introducing the new Cadbury Bournvita with vitamins and minerals, which aims to develop both the body and mind”, he said.
He said that the new Bournvita comes with more cocoa and milk which makes it more chocolaty and creamy, in-line with consumers’ preferences. Bournvita battles two keen rivals in the cocoa beverage segment—Nestle’s Milo and Ovaltine. Both rivals are smooth-tasting, likeable chocolatey products which appeals to the taste buds of discerning chocolate drinkers. Bournvita had been left to the mass market drinkers,although all cocoa beverage makers target children who constitute the biggest percentage of cocoa drinkers..Now,it wants to up its game.
The company also made history with the unveiling of a 30m tall Cadbury Bournvita inflatable jar – first of its kind in the world,according to Cadbury.
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By: Alex Kantrowitz
Published: October 15, 2013
The commercials are hard hitting, beating up Google for everything from invasive ads in Gmail to sharing data with app developers to placing paid results on its search page. Google, the ads claim, is "Scroogling" its users, or exploiting their private data to maximize advertising profits.