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By Sanya Ademiluyi
Elizade the automobile marketing company is synonymous with the Toyota brand in Nigeria. The news is that the longstanding Toyota marketer is looking the way of China.
Elizade has started the marketing and distribution of Chinese truck and car brand, JAC. The Chinese truck maker which has been in the country for some years had been operating on its own, howbeit without making much impact on the country’s auto terrain. With an automobile marketer of Elizade’s stature on its side, JAC is expected to start experiencing a smoother ride in the country’s auto market.
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- Category: Autos
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By Ayo Adesanya
CFAO Group, one of the country’s biggest trading groups is putting its weight behind the Iveco Truck brand. Iveco Trucks are a popular brand name in the country despite the absence of a dedicated distributor--- for a long time. But CFAO Motors has stepping in, ready to put its strong marketing muscle behind the Iveco brand.