CFAO recently launched two new models of Iveco  into the market bringing the Iveco truck models it markets to over six.These include the Iveco Trakker and Eurocargo. CFAO has also backed  up its marketing campaign  with an ad campaign in the Press—for the whole range of Iveco trucks. Major competitors are Mercedes Trucks, MAN, DAF, and growing competition from Chinese brand such as Sinotruk, Jac, and Chana.

With the Nigerian economy expanding at a healthy rate over the past 10 years, demand for light to medium duty capacity trucks has been growing at steady pace. CFAO is pitching Iveco in these range—light-to-medium capacity and it betting in particular on a four-tire light truck that would help beat Lagos state regulations on the use of six-tire light trucks.

CFAO is confident that Iveco trucks would do quite well in the Nigerian market,where it already enjoys considerable catchet.