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You probably don't know Martin Lotti. But if you watched the Olympics, you are definitely familiar with his handiwork.
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Following widespread skepticism over its unprecedented new Airplane promo offer, leading GSM network operator, MTN has moved to allay this.
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“He has been going about mouthing inanities, using the name of the iconic late journalist, in vain. The Dele Giwa we know, would not have thought of not publishing Newswatch, even for one week,” Ray Ekpu said with obvious reference to Jimoh Ibrahim, lawyer and businessman who last December bought majority equity stake in Newswatch Communications, publishers of Newswatch magazine, the company and newsmagazine, which he co-founded with four others in1985.The venue of Ekpu's remarks was Lagos and the occasion was the anniversary ceremony marking the murder of the late Dele Giwa, co-founder and then Editor-in-Chief of Newswatch. Ekpu's remarks drew various reactions from his audiences, mainly smirks and ohs, and uhs.
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Africans want to access the internet but cannot afford a smart phone, says Mi-Fone company. And the greatest challenge experienced with smart phone users is that the battery runs out quickly, the company adds.
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IBM is laser-focused these days on courting the CMO suite, and, as Ad Age reported recently, it's been running TV ads targeted at chief marketers and holding events exclusively for this group.