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PR Strategy September 2013
When everyone’s discussing it, a brand attains celebrity status in its own right. that’s the beauty of positive news coverage, says Gary Freemantle, Clarion Communications’ chief executive.
As a PR agency we offer many services, from crisis management to brand reputation-building, but the one that excites clients the most is news generation: getting their brand talked about – positively, of course – in the news pages, on TV, on the radio, online, or preferably all of these. PRs and marketers alike love it.
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...list includes Monalisa Chinda, Ramsey Nouah,Ezuronye ,Ini Edo, Desmond Elliot and Rita Dominic
Leading GSM network operator ,Glo has dropped some of its Nollywood celebrity who are on its brand ambassador A-List. They include top actress and producer Rita Dominic, actor Mike Ezuronye, Monalisa Chinda, Nonso Diobi, Uche Jumbo and Ramsey Nouah.
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By Niyi Adekanye
Perhaps in response to growing consumer health concerns, Coca Cola, the world’s leading beverage company has announced plans to put calorie content information on every can of the company’s soft drink products.
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Bobo, Golden Penny Pasta, Mr Price, Blue Band, Savana Drinks, Reprofen, Nordica fertility Centre, Honeywell noodles, Skye Bank, First Bank , FCMB, Sterling Bank, Ecobank, Leadway Assurance
May 27,2013,a day marked worldwide as Children’s Day has become a tradition in the country among, not just schools but among consumer brands with an eye on children. Fast Moving consumer goods in the food& beverages market segment are the biggest brands that are interested in the marking of Children’s Day in the country. Many of these brands advertised in nationally circulated newspapers—The Punch, The Guardian, ThisDay, among others-- to mark the day. Among these year’s Children’s Day advertisers are Bobo flavoured milk drink, Golden Penny Pasta, Mr Price (clothes &apparel chain),Blue Band magarine,Savana Drinks(a EuroGlobal Brands product)and Honeywell Noodles.
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by Grace Oputa
Since its merger with Kraft Inc two years ago, Cadbury, the renown global chocolate-maker has not introduced a new brand in the country. Well, until recently when it launched Tang, a fruit drink mix. It definitely took a long time for market strategists at the combined company to decide on which brand product to offer to Nigerians from the rich portfolio of Kraft/Cadbury.