Another group of advertisers are consumer service providers, mainly banks.These include Skye Bank, First Bank, FCMB, Sterling Bank and Ecobank. Leading insurance company, Leadway Assurance also made an entry. Nordica fertility Centre, an assisted reproduction medical centre also provided an advert in The Punch to mark the day.Reprofen, a syrup medication for fever and pains for children, also put up an appearance.

Some of last year’s advertisers who may have been absent this year include Close Up tooth paste (Unilever),Dano Milk and Cow Bell Milk, among others.