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Perhaps, riding on the optimism of its recent sales performance which trumped arch rival, Coca Cola, Pepsi Co is building on its brand engagement with youth on a global scale with superstar Beyonce.
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By Grace Oputa
FrieslandCampinaWAMCo is making a fresh bid for more market share in the children’s segment of the consumer milk market. The country’s leading milk marketer has recently introduced a ready-to-drink product targeted at school age children for its Peak Milk brand. Peak School Smart is a small-sized 110 milliliter chocolate-flavoured milk drink which pitches Peak directly into the school lunch pack market segment. The milk marketer already has a campaign going on TV to back the new product. The TVC is airing on Channels TV,NTA Network, among others.
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The much-awaited advertising campaign to kick off the marketing of the Nigeria Centenary anniversary celebrations has been launched.
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By Niyi Adekanye
One of the country’s pioneering mobile money operators, Paga has been stroking its ad campaign fires on radio. The company is trying to get significant market share in a market dominated by banks with strong financial muscle and a network of retail outlets and information technology.
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Digital online medium is getting more attention from brand marketers in the country, although most of this is going to social media, invariably Facebook.