The bank is currently wooing professionals who are in business such as pharmacists, doctors.

Starting with pharmacists, Fidelity Bank recently launched an ad campaign in Press offering these professionals who run their own businesses financial support. Its a bold, in-your-face campaign which is expected to bring these professionals knocking on the bank’s door. Bank financing has been a major issue for SMEs in the country including specialized businesses such as health care services.

Fidelity has also been running a corporate ad campaign on global news channel, CNN and periodically refreshes its Save n’ Win Promo, which has been quite successful. Despite the odds, Fidelity has proven itself to be a strong player in the Nigerian banking industry.