The iconic imagery, designed by Jonathan Mak Long (the Steve Jobs silhouette Apple designer) conveys sharing in a manner that is uniquely own-able as the only two elements in the entire visual are both trademarks of Coke, as well as worldwide icons: the “Dynamic Ribbon” and the “Contour Bottle.” Coca Cola launched the bus shelters in April 2012 and promoted the campaign with the Twitter hashtag #Cokehands.

Conversely, months later, Insight Grey Lagos and Pepsi creates what could be called the most refreshing 2013 Valentine's day print advertising, one that pokes the memory of die hard advertising aficionados in relation's to Pepsi's mortal adversary's 2012 Cannes Grand Prix winner ad. The Pepsi ad was designed by Lagos ace artist Ibe Ananaba and so far,as stirred a lot of interest the way of Pepsi and Insight Grey Lagos. The graceful imagery depicts two lovers ( male & female, of course) a breathe away from kissing. Ibe however, cleverly incorporates the Pepsi logo into the visual dynamics turning what previously would have been an ordinary love scene into a masterpiece, uniquely ‘own-able’ by Pepsi.

Both concepts are, beyond doubt, the product of deep conceptualizing,amazing execution and expert finishing. However, one pretty much ponders which ad takes home the originality and concept medal.

It pretty much comes down to relevance and impact of its application. Nonetheless, which one...does it for you?