Nutrition giant, Nestle Nigeria has been revving its in-store promo aimed at boosting sales of its flagship chocolate beverage, Milo. Consumers who purchase any two packs of Nestle Milo are rewarded with a gift. The promo started few months ago, in April shortly after the general elections.

After the general lull in sales of most FMCG due to the general elections, Nestle is taking marketing action to boost the sales of Milo. The brand’s marketing team were at most major shopping centres in Lagos for example such aas The Palms, Victoria Island, Ikeja Malls, Ogunsanya Shopping Mall ,Surulere, City Mall, Lagos Island among others.

The marketing campaign was executed across the country.