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The Pan-Atlantic University Alumni Association (PAUAA) has inaugurated a new set of Executive members to drive the next phase of growth of one of Nigeria’s most prestigious Graduate School associations. The new executive include renowned broadcaster Gbemileke Oscar Oyinsan who is president. Oscar has over 20 years .experience in the broadcast media. To assist him as Vice President is Onyebuchi Odianjo, a Corporate Relations professional in the Energy sector. While Fumnanya Ochei, a prolific Film producer in Nollywood will serve as Secretary.
Other members of the executive are Austen Osokpor, a versatile media advocate who heads the Communications & PR Committee. Austen is currently Head of Corporate Communications at Ecobank Nigeria; Efeturi Doghudje, a Communications Specialist with over sixteen years of experience in marketing, public relations, digital marketing strategy and branding will also serve as Head, Membership Committee.
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By Niyi Adekanye
Knorr, the global food seasoning brand has launched a new TV campaign in the country. The TVC was launched few weeks ago on major TV channels appears to be a response to threat posed by market challenger,Terra Cubes owned by TGI Distributions. Terra’s TV campaign has enjoyed professional acclaim from marketing pundits, winning an award at the National Marketing Institute awards held last year. Knorr which is in the number two market position after market leader, Maggi should feel threatened by such a determined market challenger as Terra.
Knorr’s new TV campaign is done in pidgin language which easily makes it available to all class segments in the country.The ag too takes a similar creative approach as Terra’s ,focusing on the quality ingredients from which the seasoning is made and of course, the exhilarating outcome. The new campaign is being aired on Arise News, Channels TV and a handful of regional TV channels. The iconic brand is owned by FCMG giant, Unilever.
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The Ritz-Carlton Dallas, Las Colinas, opened its doors on January 23rd, becoming the newest addition to The Ritz-Carlton's collection of over 110 hotels and resorts worldwide. The property has a 38-year-old legacy in the Dallas area and is undergoing a substantial $55 million renovation. It is a joint venture between Trinity Investments and Partners Group. Nestled in the scenic Las Colinas hills, the hotel now offers a fresh take on modern luxury, providing a welcoming retreat for guests to enjoy.
Guided by acclaimed design firms Jeffrey Beers International and Leo A Daly, the initial phase of updates introduces several enhancements. These include the introduction of Bar Juniper, a new lobby bar spotlighting clear spirits. 427 guest rooms have been revamped with elements that capture the resort's historical roots as the former Little Ranch on the Hills.The property boasts new meeting spaces and state-of-the-art ballroom facilities, covering a generous 80,000 square feet.
"Our commitment is to deliver The Ritz-Carlton's exceptional service in a destination that truly distinguishes itself,” commented Tod Morrow, General Manager for The Ritz-Carlton Dallas, Las Colinas.
Positioned on 400 acres, The Ritz-Carlton Dallas, Las Colinas is situated on a former family ranch just minutes from downtown Dallas.It boasts two 18-hole golf courses and holds the esteemed certification of an Audubon Cooperative Sanctuary, capturing the innate beauty of Texas. Adjacent to the resort is The Nelson Sports and Golf Club, providing guests with access to expansive recreational facilities. These activities include outdoor tennis courts, racquetball, a world-class fitness center complete with Technogym equipment, a group exercise studio featuring classes from aerial yoga to cycling, and many more.
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Hennessy has unveiled its Paradis iconic decanter in a new precious golden oak giftbox. Hennessy says this “harmonious blend defined by a voluptuous and round character, and delicately balanced aromas.”
Paradis is also coming in special sizes aimed at gifting in the Yuletide and New year shopping season.
The iconic cognac brand urges holiday revelers to :”Choose the perfect Hennessy Paradis decanter for your special holiday occasion, among iconic and new formats,” adding that “Hennessy Paradis is now available from generous magnum to Paradis Mini.”
Hennessy also urges its cognac lovers to:” Curate your exclusive collection and personalise it with your preferred leather adornment!” The upscale cognac brand has also launched a new line of Hennessy packages, including Hands.
The Hennessy line up is made up of the V.S, the V.O.S.P and the X.O. According to the brand, Hennessy V.S is” a bold and fragrant cognac, perfect for the holiday's gatherings. It offers toasted and fruit notes, with a rich, clearly defined palate” which Hennessy describes as "the perfect combination to light up your special end-of-year moments.
Hennessy V.S.O.P conveys” all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years.” Hennessy X.O is “the emblematic icon of the Hennessy Maison. Deep and powerful, just like the greatest connections, the aux-de-vie of this Hennessy X.O cognac are aged in young barrels and marked out by their power and energy.”
Hennessy is one of the world’s most recognisable cognac brands.
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By Ayo Adesanya
Last week, the popular Nescafé coffee in tin returned to Nigerian markets after roughly two months of absence.The iconic brand is an obvious favorite of Nigerian coffee lovers and the clear market leader.
However early October, Nescafé in tin began to disappear from shop shelves. What this due to a s=urge of demand? Or inadequate supply? It is hard to tell. But for several weeks in October and November this year, what was on offer to Nigerian coffee drinkers from Nestle were the Nescafé 3-1 and the Nescafé Malty coffee variants. The Nescafé classic was nowhere to be found.
By the end of November however, the famous Nescafé in tin instant coffee returned strongly to market, filling up the previously empty shop shelves. Adept consumer goods marketers that that are, Nestle appears to be compensating Nescafé coffee loyalists with more coffee .Open the Nescafé tin today and it is full to the brim with coffee.
Reasons for the double month absence from the market are unavailable. But consumers should know that coffee is an organic crop and its harvest may be bountiful or fall below expectations due to several factors. Weather conditions do affect the production of the choice crop. This, invariably, would impact supply and production. Nescafé brand manager was not available to comment despite efforts to contact the company.
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By Ayo Adesanya
Terra the food seasoning cube brand launched in 2019 by TGI Distribution ,an FCNG company has launched a national TV campaign. Needless to say the aim is to grab more market share.
TGI is splashing big on this medium intensity TV campaign that is airing on high scale TV channels such as Arise TV and Channels TV ,among others.
Terra seems to be biting the bullet. Become a big market player or remain on the fringes for a long time. It appears to be aiming for the big one. The Nigerian food seasoning market is a tasty multi-billion naira per year one. Interestingly, Maggi, the Nestle brand remains the market leader, despite years of fierce leadership battles with Knorr cubes.
Other players are Royco, Onga, Mr Chef, which do not threaten either Maggi or close rival, Knorr. But Terra appears to be a more determined challenger. A well-heeled TGI Distri appears ready with a fat cheque book to give Terra a market share grabbing push.
Speaking at the launch of the Terra seasoning brand in 2019,TGI Distri managing director Sunil Sawhney said;” We have no doubt that in a short period of time, Terra Seasoning will gain a competitive edge over other brands and control a large chunk of the market. Terra is many steps ahead of other brands in the market, in terms of taste and aroma,” Sawhney said.
Now, TGI Distri wants to make that happen for Terra.
The TV campaign dubbed ‘Unwrap joy, unleash taste’ may be Terra’s second campaign in four years ,after its initial brand launch campaign.
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Nivea Men Fresh kick aftershave
By Ayo Adesanya
Nivea Men is extending its product line up with the introduction of Fresh Kick aftershave lotion and Freshkick Shave Foam into the Nigerian market. The global personal hygiene products giant has been revving its brand product offering lately, launching product after product.
The Nivea Men range is become as versatile as the women’s where Nivea built its= brand reputation eons ago.
Nivea Men appears to be going head to head with the Brut aftershave lotion brand, which belongs to another personal hygiene giant, Unilever. The iconic Brut aftershave brand previously owned by US- based Faberge Ltd was bought by Unilever in 1990.Since then , the British giant has deployed its global reach to deepen the market for the brand.
Yet Nivea, another global personal hygiene powerhouse is determined to challenge Unilever for market share in the men’s care market segment with Nivea Fes=h Kick aftershave lotion .Nivea Men share foam is also challenging another Unilever global brand, Gillette shave foam for dominance in that segment.
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Leading quick service restaurant ,QSR chain, Chicken Republic has recently been expanding its retail outlets in the federal capital,Abuja. Chicken Republic has recently opened an outlet in Utako , targeting passengers in transit to other parts of the country.
Utako is where most road transport companies operating various bus services out of Abuja are located .Chicken Republic’s new outlet is sandwiched between Chisco ,Ekesons , Cross Country and GIG (God Is God) which are all luxury bus transport service providers.
The leading fast food chain has strategically located outlets on Herbert Macaulay Way, near the busy Berger junction, another at the commercial centre of Banex and yet another in the Karmo area of Abuja. Lugbe, Gwarinpa Wuse 2, Kubwa, Garki Area 8.
That not all. The new QSR market leader has aggressively embraced e-commerce ,boosting online orders by striking partnership deals with Jumia and recently, Glovo. With the boon in online orders in Abuja ,Chicken Republic is leading the gravy train. Its latest partner ,logistics company, Glovo helps delver online food orders to customers swiftly. Glovo and Chicken Republic are offering customers a healthy 25 per cent on deliveries made by Glovo.
Chicken Republic is estimated to have at least 40 per cent of the QSR market in Abuja metropolis. Others players with some market share include Drumstick, Mr Biggs and Eat n Go.
Chicken Republic Expands Abuja Footprint
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by Niyi Adekanye
Although Nescafe the well- known global instant coffee has a handful of challengers in the Nigerian market, TopCafe may well be the latest challenger. hoping to get a little slice from Nescafe’s market.The challenger’s nice aroma makes a compelling appeal to coffee lovers, yet it may be a long way off in making a dent in the coffee king’s longstanding dominance of the market.
In recent years Nescafe has worked quite hard to adequately respond to the changing tastes of its consumers while maintaining its classic formula which won its global dominance. TopCafe is a creamy white coffee mix, according to its owner, Primera Foods Nigeria. It is made in Indonesia. Primera has been expanding the distribution reach of the brand to major urban centres such as Lagos, Abuja, Ogun state, among others. TopCafe is sold in a single use sachet ,which can also be bought in a pack of a hundred sachets.
But Nescafe also has a 3-In 1 sachet variant to counter wannabe challengers such as TopCafe, in that product segment- white coffee, cream and sugar. Nescafe and its parent, Nestle are also veterans of market battles.
Nescafe has several brand product variants in the market to appeal to various tastes. These include Nescafe Gold blend, Rich &Smooth Gold Blend, Classic Coffee, Gold blend Aita Rica, original coffee and Gold Blend Decaf- which mostly play in the semi-premium to premium market segment .Early this year, it introduced a new variant , the Nescafe Malty 3in1.
Nescafe’s competitors in the Nigerian market include -- Organo gourmet coffee, Cobizzco, Folgers, Cafelux cappuccino, MacCoffee, Stockwell and Liven Alkaline Coffee (Alliance in Motion.) Can TopCafe pose any real challenge to Nescafe? Not likely.
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A New Crystal billboard in abuja
The leading outdoor agency in Abuja, New Crystal has won back its billboard site along the Area One roundabout which it earlier lost to road construction. New Crystal which is the dominant outdoor agency in the federal capital city lost the strategically located site early this year when it had to give up the site due to road construction.
Now, with the successful construction of the side road that would serve commuters coming from the Games Village area to link Area One roundabout, New Crystal got the Abuja Municipal Authority’s go ahead to reconstruct its billboard site. The site is on a new location, which is only about 50 metres away from the previous one.
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shopping at a supermarket in Nigeria credit: FT
by Niyi Adekanye
Kellogg’s has introduced its Go Grains breakfast cereal that would challenge the dominance of Nestle’s Goldenmorn in the Nigerian market. Goldenmorn is the longstanding market leader in the country’s breakfast market, especially in the children’s segment .Yet, Kellogg’s has been chipping away at that position in recent years—with its long entry of popular cereal products.
Go grains is a multi-grain product howbeit, based on soyabeans. Go Grains was launched earlier in the year, April,2022. The new brand product is strongly backed by Kellogg’s local distribution muscle.
Kellogg’s and local partner, Tolaram Group began local production of several popular Kellogg’s brand products as Cornflakes ,Frosties,Rice Crisps,Cocoa Pops, and fruit n fibre, since 2017.
Perhaps, to defend against Go Grains’ challenge , Goldenmorn launched an in-store sales promo, August dubbed Bounce Back To School, offering school age children gifts such as school bags and water bottles.
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Nestle’s instant breakfast cereal brand, Goldenmorn has launched a new in-store sales promo, Bounce To School for August, 2022.The sales promo is targeted at the school return shopping season. The brand is offering buyers gift items such as plastic water bottles, pencils, rulers, pens and school bags, among other school use items when they purchase a big pack of Golden morn or two medium ones.
The in-store sales promo which began at the beginning of August is expected to end by the end of the month. The promo was activated at all Shoprite outlets in major cities, especially in Lagos ,Abuja and Port Harcourt.
Aside breakfast alternatives such as cornflakes, Kellogg’s has recently launched a soya-based breakfast cereal brand product which presents a direct challenge to Goldenmorn in Nigeria.
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Nestle’s Milo has increased the quantity of its single use sachets to match Ovaltine’s quantity challenge. Ovaltine recently packed its 50g sachet to the brim aiming to woo value-for-money consumers , but Milo has also, responded with its own quantity boost to its 50 g sachet by mid-July,2022.
The cocoa beverage market rivals are yet battling for market dominance, even though, Milo has been the clear market leader, for some years now. Ovaltine which held the no.1 spot for some years, stumbled largely due to ownership problems and the resulting loss of marketing focus.
Currently owned by Twinings Nigeria , the Ovaltine brand has bounced back into market reckoning, in the past two years. It would need more marketing savvy though ,to effectively challenge Nestle Milo’s market leadership, say analysts.
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by Niyi Adekanye
Jumia has been on back-to-back sales promos since July,in an uncanny rollercoaster sales promotion ride. Since July, when the African e-commerce tiger celebrated its 8 year anniversary it has been on a sales promotion binge. Celebrating its 8 year milestone was an opportunity for a sales promo. Needless to say,the that anniversary promo was extended beyond the typical one month period. By Mid-September, it was time for several Black Fridays, as Jumia tried to keep the sales roller -coaster going. Then of course , the traditional Christmas Sales season kicked in early December.
Flush with cash from last year’s initial Public offer on the New York Stock Exchange, Jumia has been revving its business engines ,coming out more aggressively to dominate the country’s e-commerce market.” We are seeing a more aggressive and dominant Jumia this year : says one analyst. Although Jumia’s Christmas sales promo period from December 6 to 19 has ended officially,but the same Christmas Sale has continued unabated since then.
The e=commerce tiger has also expanded its fair ,covering virtually all areas of likely consumer goods demand.Consumer goods available on the portal range from apparel,shoes to sizzling pasta and barbecues on Jumia Foods.It is even more financially savvy having launched Jumia Pay earlier in the year and it currently offering consumers who use the service a 10 percent discount on purchase during its ongoing Christmas sale period.
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Akinwuntan, Ecobank Nigeria MD
Ecobank Nigeria has emerged the winner of “Consumer Finance product of the year” award at the Middle East & Africa (MEA) Retail Banking Innovation Awards organized by Digital Bankers. The MEA Awards, according to its Managing Director, Nirav Patel aim to recognise and celebrate the world’s outstanding Financial Services Organisations that are pioneering unrivalled standards and capabilities in their respective fields across the Middle East and Africa.
He said that the awards recognize ‘those that are transforming the industry by setting new milestones in service delivery, digital innovation, product development, payments, technology, customer experience and more.’ The award committee observed the disruption of the global financial system with the advent of Covid 19 pandemic and how Ecobank deployed its digital offerings to serve its customers.
Commenting on the award, Managing Director/Regional Executive, Ecobank Nigeria,Patrick Akinwuntan described it as a worthy recognition of Ecobank’s digital transformation landmark initiatives, stating that the bank’s digital payment and collections platforms have brought convenience to the daily running of customers’ businesses. He noted that with its digital offerings, Ecobank was able to serve its customers without interruption during Covid 19 nationwide shutdown. He listed some of the digital platforms as Ecobank Mobile App and USSD *326#, Ecobank Online, Ecobank OmniPlus, Ecobank Omnilite, EcobankPay, Ecobank RapidTransfer, ATMs, POSs, as well as an extensive distribution network of over 250 branches and about 40,000 agency banking locations.
“As a fast-paced bank, we are constantly innovating our processes to ensure customers’ ever-changing needs are met as well as achieve our corporate objectives. Some of the key mandates we will be fulfilling in the nearest future include having a fully digitized loan platform to ease accessibility and use of our products. We will also be enlarging our agency banking network to reach the unbanked and underbanked in Nigeria. We are delighted to receive this prestigious award. It is a testimonial to the hard work we have done in line with our digital transformation and innovative products and service.” Akinwuntan said.
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Muse digital board at busy Area 1 roundabout,Abuja (pix.Imoh Ayotunde)
By Grace Oputa
Muse Media appears to be making a big entry into the outdoor advertising market in the FCT, Abuja. Last week, Muse opened its eye-catching digital billboard which is well placed at the Area 1 roundabout in Abuja.
The early advertisers are big too. MTN, Techno and Indomie have already signed up and have their ads running on the strategically placed digital board.
Targeting and winning such a highly valuable spot seems to say a lot about Muse’s strategic thinking and how it intends to compete with longstanding rivals in the market. New Crystal is undoubtedly the king of Abuja’s outdoor market, while other significant players include Lona Media, Arith &Paul and Nimbus, which plays mainly at indoor areas such as the Jabi Lake Mall.
New Crystal controls at least, half of the Abuja, FCT outdoor advertising business. Others have to make do with little pieces of the outdoor pie. Can Muse shake up the market ? Well, time will tell.
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Idowu Phillips aka Iya Rainbow,ith co-actress in an Airtel ad
By Sanya Ademiluyi , Editor
Native themes are currently boldly dominating Airtel Nigeria’s brand advertising. It was perhaps, more experimental two years ago, but the leading GSM network operator appears to be becoming more confident that local themes can creatively and effectively communicate its advertising messages to the Nigerian public. The latest in the series of TV campaigns is the flick based on a king and his woeful rain doctor. In the flick, the rain doctor fails repeatedly to hold back the rains and the king’s occasion is ruined. Well, he goes for a better option ,which is having a better roof. Popular actor, Jide Kosoko plays the lead role of oba or king.A handful of experienced thespians are also there.
Message- Airtel provides the better option when it comes to communication. The dramatization is excellent. Most of it was non-verbal communication, which we made clear by the dramatization of event sequences and interactions among various characters in the ad.
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by Niyi Adekanye
An unlikely challenger is emerging in the country’s multi-billion naira beauty soap market.It is known as
Hawaii soap from Evans Industries. In recent weeks, Evans has launched an aggressive TV advertising campaign
to promote Hawaii soap. It obviously aims to get a toe hold in the multi-billion naira per annum luxury bath
soap segment of the toilet soap market.
But there are formidable players in this market – Lux, Joy, Irish Spring,Imperial Leather,Camay, among others.
Then there are the anti-bacterial bath soap brands—Tetmosol,Dettol.Premier- which recently made waves, cashing
in on a new consciousness for personal hygiene.
Hawaii is Evans’ second upscale bath soap after Eva. Launched a few years ago, and backed by extensive
advertising, Eva has managed to secure a foothold in the market. Now, Hawaii is making an attempt to increase
Evans’ share of the bath soap market.
So far,Evans has made an aggressive ad campaign push for Hawaii,splashing big money on late night news ad
segments on national and some regional TV channels such as NTA Network News and Channels. Hawaii can also
count on the extensive distribution muscle of the Ekulo Group which owns Evans Industries.
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Excerpts from the bio written by seasoned journalist and writer,Dotun Adekanmbi: *Done with Storyboards*…
Biodun Shobanjo, the pioneer Chief Executive Officer of Insight Communications and Chairman of Troyka Holdings, is considered too much of a fighter to stay away from brawls. For that reason, practically no one in Nigeria’s business community believed he could ever walk away, ‘just like that,’ from everyday practice of advertising. But he did.
On 10 December, 2004, he announced his decision to draw the curtain on an illustrious 25-year career as CEO of Insight Communications. Within minutes of the news breaking, it became a major talking point in the nation’s highly competitive marketing communications industry.
The late Tunmise Adekunle of THISDAY newspaper immediately fired his trademark salvo:
“Sir, what, exactly, do you mean by ‘stand down’?”
“Let me simply say that, from January 2005, you won’t find me carrying storyboards every day, which is what I’ve been doing practically all my life.”
Order your copy:
Online:
www.thewilltowin.ng
www.dotunadekanmbi.com
www.amazon.com
Retail outlets
Havilah Books (Lagos & Abuja):
Roving Heights (Lagos)
CSS Bookshops (Lagos-Ibadan)
The Booksellers (Ibadan)
University of Ibadan bookshops
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by Sanya Ademiluyi
Spectacular and graceful are some of the words to describe the new Mercedes SUV ,the GLS X167.
Its typical superb Mercedes engineering can be taken for granted ,while the discerning Merc lover looks at the extra space and comfort that the new GLS X167 offers. You can share this fascinating luxury experience with six other people.
The new GLS does full justice to the "S" in its name, Mercedes says. Up to seven occupants enjoy the ultimate in comfort. The second row of seats is fully electrically adjustable and the third row is more comfortable than ever. The first impression of the GLS's interior is quite overwhelming, with ample space for seven people. Each seat boasts the ultimate in comfort and a digital infotainment offering, the likes of which have never been seen in an SUV.
Your plans will never be too big for the new GLS: the backrests of the second and third seat rows can be folded down individually or together at the push of a button to produce a load compartment with a capacity of up to 2400 litres. The rear end can be lowered to facilitate loading, and the tailgate can be opened and closed by a mere movement of your foot.
The new Mercedes SUV, GLS X167 is available at Mercedes major partner, Weststar Associates and several other distributors.
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Emma Agu
By Emma Agu,Group marketing director, Jotna Nigeria(La Carsera Co)
The term VUCA, which stands for ‘’Volatility, Uncertainty, Complexity and Ambiguity’’ originated in the US Army War College in the late 1990s, but spread to the business world as there are striking similarities in terms of rapid change and uncertainty.
Taking Nigeria into context, what then can we say that constitute a VUCA environment? A VUCA environment in Nigeria’s context is not limited to the followings:
The activities of Boko Haram insurgents, herdsmen/farmers’ clashes, banditry, and unprovoked ethnic conflicts leading to unnecessary bloodletting, the import of which leads to the suspension of the execution of a marketing plan to an entire part of the country. A distressed population may not necessarily take notice nor partake in your marketing campaigns.
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Lobby of the new Ritz-Carlton,Nikko,Japan
The Ritz-Carlton, Nikko has opened its doors to guests in Japan, July 15. The Ritz-Carlton ,Nikko is the latest hotel to join its luxury Asia Pacific portfolio of Ritz-Carlton Hotel Co. which is part of the Marriot international, a global hotel chain . The property - set amidst a UNESCO World Heritage Site – introduces a new level of luxury to the destination, with an experience marked by an emphasis on immersing oneself in the majestic natural surroundings.
Ideally located in the Northern Kanto region of Japan, The Ritz-Carlton, Nikko is set two and a half hours north of Tokyo, accessible by rail or car, and is a true oasis promising access to a breadth of outdoor activities and cultural experiences. It features many natural treasures including the Kegon Falls and an array of famous Buddhist temples and Shinto shrines. Nikko, and the surrounding area, has long been known as a holy place and was named a UNESCO World Heritage Site for the cultural, religious, and architectural significance of its richly decorated shrines and temples. Perched along Lake Chuzenji and Mount Nantai, guests can easily access prominent scenic attractions, such as Nikko National Park, where the hotel is located, as well as the UNESCO World Heritage designated area.
“Following much anticipation surrounding its debut, we are thrilled to finally open the doors to The Ritz-Carlton, Nikko and to continue the growth of the luxury segment in Japan,” said Rajeev Menon, President Asia Pacific (excluding Greater China), Marriott International. “Today marks an extremely monumental day for our brand and the entire company as we set the bar in luxury travel, embracing the new normal, while consistently instilling confidence in travel amongst all of our guests.”
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The new Lexus IS
The new Lexus IS made a debut on Monday, June 15,2020 at a virtual launch ceremony after the initial
postponement .
Since the debut of the first generation in 1999, the Lexus IS has pursued the fun of driving unique to compact
rear-wheel-drive sports sedans. The all-new IS takes high-level driving performance and sporty styling after
more than a million units sold, over more than 20 years to new extremes.
In strengthening its Lexus Driving Signature of performance, the new IS was honed at various facilities
throughout the world, including the new Toyota Technical Center Shimoyama that opened last year, according to
the Lexus company. Uncompromising attention to detail will allow drivers of the new IS to enjoy a comfortable
driving sensation in everyday driving situations.
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credit;Cocacola
By Ayo Adesanya
Coca Cola Nigeria has ended an in-store sampling campaign to support its recent launch of two new 5Alive variants and re packaging Pulpy orange December 6,2017 in Lagos. The 5Alive Apple comes in a 35 cl PET bottle,so too, a new 5Alive 35 cl Tropical fruit variant and a 35cl Pulpy Orange product.
Last yaer, Coca cola had launched a so-called solo PET bottle for its flagship cola and orange brands—Coke, Fanta and Sprite which were well received by the market. It would appear the soft drinks giant is doing the same for its fruit juice brand,5Alive. The small 35cl PET bottle helps 5Alive become more accessible to the consumer.
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Popular Nigerian blogging queen,Linda Ikeji
by ndubuisi ekekwe
I do not have a Facebook account, though you may see some with my photos. I used to have a Facebook account. But I also wanted to share about my businesses on my account. In my Facebook connections are families, relatives, friends and others. I knew I wanted to share about my businesses, but I was concerned that it was not really appropriate for families to wake up only to read feeds about business and strategies. I had assumed that Facebook is for family moments and touting business there may be non-optimal, especially to kinsmen and close families. Since I could not manage the conflicts, I deactivated the account (temporarily).
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By Grace Oputa
Leading petroleum products retailer, Total Nigeria has launched a national sales promotion
to push its lubricants brand products.Typically,Total is offering juicy prizes such as
cars through a raffle draw for buyers of its lubricant brand products. What is new is the
aggressive and innovative way in which Total is hyping this promo.
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Song
by Ayo Adesanya
After splitting with popular music star, Harry Song Gala brand is still tying its advertising to music talent. Song was the packaged sausage roll’s brand ambassador until a recent split. But despite its split from its popular ambassador, Gala has come up with a new TV commercial which portrays the brand as a motivator for emerging musical talents.
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omoyele
Lampe Omoyele, ex-Managing director of AC Nielson Nigeria has been appointed Chief
Operating Officer, COO of advertising agency,141 Worldwide. Omoyele replaces Bunmi Oke who
recently left 141 to start her own ad agency. Omoyele, a highly accomplished marketing
professional has over 20 years of experience in diverse areas of consumer marketing
having worked in FMCG, telecoms and IT industries. He was Marketing Director Africa for
GSK Consumer Healthcare,Family Nutrition, from February 2012 to late 2014.Earlier he had a
stint as Marketing Director of Nutricima, a PZCussons company between August 2009 and
early 2012.
He had also been Marketing Director, Segments at Zain (now 9Mobile) between October,2008
and August,2009.And Marketing Director Cadbury East and Central Africa 2005 t0
2008.Earlier he had held several positions with the global chocolate drinks maker such as
Brand maager, Group product manager, Field sales Manager from 1991 to 1999.He holds a
master’s degree in Biochemistry of the University of Lagos. Omoyele was the second vice
president of Advertisers Association of Nigeria, ADVAN for five years from 2011 to
2016.Now, Omoyele is making a switch to the agency side as Chief operating officer of 141
Worldwide.He left consumer research powerhouse,AC Nielson Nigeria as managing director,
last September.
141 Worldwide is a sister ad agency of Prima Garnet Africa.The agency has handled bid
accounts such as Etisalat Nigeria.
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Okeke,MediaFuse Managing Director
By Sanya Ademiluyi,editor
The highly coveted media advertising account of Nigerian breweries Plc is moving to media
agency ,Media Fuse. The account believed to be worth about N10 billion per annum has been
lost by rival big media advertising agency, Starcom Nigeria.
According to authoritative industry sources, Starcom is already putting finishing touching
to its hand over notes on the Nigerian breweries account which it would surrender to
MediaFuse shortly.
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By Martin Roll
Chinese Luxury Consumers – Trends and Challenges for Luxury Brands
There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company. The luxury consumers are distributed across the global markets and the estimate is that there are 50 million luxury consumers in China, 35 million in Japan and 25 million across the other Asian markets.
China also came in top in luxury spending growth globally, with 17% growth from 2014 to 2015, while contributing to 30% of global luxury purchases in 2016.
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Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation, according to a new report by Accenture Strategy releaased few weeks ago. Investments in new, digitally-driven business models will give consumers greater choice around how they purchase goods and services, and enable companies to deliver profitable, differentiated experiences.
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Kafor
by Niyi Adekanye
A new managing Director has been appointed by leading media buying agency, Phd Nigeria. He
is Dozie Kafor. Until his latest appointment this month ,June 2017,,Kafor was media
manager for Coca Cola Nigeria .A career advertising Media planning and buying executive,
Kafor had earlier worked in Phd as Head of Media Strategy and Planning for five years
,between 2011 and between February,2016 when he moved to soft drinks giant, Coca Cola
Nigeria as Media Manager.
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Okeme
by Sanya Ademiluyi
In a surprise move, David Ikeme erstwhile marketing director of Unilever Nigeria has been tapped to lead the marketing team of Nigerian software maker, Systemspecs Ltd. He has been named Chief marketing officer of RetimaNet. The indigenous IT software-maker appears determined to rev its marketing drive as it intends to capture a bigger share of the multi-billion naira per annum Nigerian software market.
Systemspec is better known for its payment solution software, REMITA.
REMITA shot to national popularity last year when the Nigerian Senate alleged that the Federal Government was paying about N40 billion to REMITA for the collection of over N2.5 trillion under the Single Treasury Account ,TSA policy of the Buhari administration.Since then, the software owned by Systemspec Ltd has become quite popular. The company has been leveraging on that popularity to grow its business.
Marketing has been a key challenge in this effort. Perhaps, not any more. In comes David Okeme, top notch marketing professional who was until recently marketing director of consumer goods powerhouse, Unilever Nigeria.He has two decades of experience in marketing of fast moving consumer goods on a global level. How the Nigerian software company was able to lure Okeme away from Unilever is yet unclear, but should make for an intriguing story.
Systemspec would be looking to foray into the retail segment of the payment solution software market,where Interswitch/Verve is king. It would also seek to gain more market share in the corporate/B2B market but has local rival, eTranzact to contend with. Obviously by tapping Okeme,Systemspec realizing that marketing would play a key role in its business growth calculations.
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Two leading family brands from the stable of PZCussons Nigeria, Premier Soap and Nunu Milk have teamed up with the PZCussons Foundation to promote Chemistry learning amongst Nigerian students. The Foundation announced this atthe commencement and registration for the 4th edition of Chemistry Challenge 2016/2017. The theme of this year’s challenge is Be a winner.
The science competition is designed to stimulate and inspire the learning of Chemistry amongst students, and raise their level of reasoning. It is also to demonstrate the relevance of chemistry in our society.
In a statement issued by the company,the Executive Director for Brand Development & Activation, Christos Giouras revealed, that the science contest which is in its 4th edition has continued to make resounding impacts, spurring the interest of Nigerian students in the learning of chemistry in a competitively fun way. To further excite stakeholders, the 2016/2017 edition includes a teachers contest.
This inclusion, according to him was a realization that the success of the kids is tied to the commitment and dedication of teachers. “As part of the improvement on previous editions, we have included another stage to allow ample opportunity for all to make it to the finals. This year, we will have 6 finalists and 4 final awards. This edition, is also giving voice to promoting girl child education, we encourage participating schools to do a mix registration and include at least one female candidate”.
The challenge which is open to senior secondary students in Lagos State will have candidates registered by their schools and who come to designated exam centers with attested copies of their forms or dockets.
The competition comes in four stages, First stage: A written quiz for all screened candidates, Second stage: A written quiz for the best 100 students from stage. Third stage: Practical for the best 24 from stage 2.
Final stage: 6 contestants compete for the overall prize of 700,000 and a laptop for the student, 100,000 for the teacher and 100,000 worth of laboratory equipment for the school. The 1st, 2nd and 3rd runner-ups will be handsomely rewarded.
Christos Giouras also highlighted the various partnerships with Lagos State Ministry of Education as well as other notable associations like Chemistry Society of Nigeria and the Institute of Chartered Chemist of Nigeria. The competition will be guided by an advisory team of 3 members, headed by a renowned Chemist, Professor OladeleOsibanjo.
Launched in 2007, PZ Cussons Nigeria Foundation has been helping Nigerian communities by supporting projects in the areas of roads, and other infrastructural improvements like water and sanitation, health and education. The Foundation has completed over 50 projects in different parts of the country.
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L-r Lanre Adisa,CEO Noah's Ark,Dianne Rowland,Dentsu-Aegis Subsaharan Africa,ECO shake hands
By Ayo Adesanya
DentsuAegis, Japanese-UK advertising group is expanding its business tentacles in Nigeria. The latest is a business affiliation with medium-size but fast growing creative ad agency, Noah’s Ark.
The affiliation is a cautious move into the creative ad segment of the advertising business after it started a partnership with a new media-buying agency, MediaFuse two years ago.
That followed a rancorous split with the Trokya Group which was once Aegis’ business partner at MediaPerspectives, an advertising media buying agency.
Three years ago, Dentsu the Japanese advertising powerhouse was looking to expand its business reach to the country through an outright acquisition of a leading creative ad agency. That didnot work out. But it is understood that Dentsu would take its time and try again.
It is not clear why the Aegis UK-Troyka media buying business partnership unravelled, after Dentsu bought the UK media buying network.
Lanre Adisa, managing director of Noah’s Ark denies any speculation that DentsuAegis may already be poised to take substantial equity stake in the business. ”It only an affiliation “,he says, then adds:”for now.” Will the Japanese Tiger stay satisfied for long? That’s the big question.
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By Sanya Ademiluyi
When consumer milk distributor, Promasidor Nigeria introduced the Loya milk brand about seven years ago, it probably wasn’t so sure what to make of the brand. It only knew the business needed a second consumer milk brand after the ebbing or maturation of its popular milk brand, Cowbell. Enter Loya. What it a second line brand product? Usually, FMCGs deploy a second brand which they use to take the heat from rival brands off their major brands in the same market.
But despite its phenomenal success, Cowbell was a low end milk brand. Perhaps, its market success may have delayed Promasidor’s launch of a new brand targeted at higher class segments of the market.
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Kufre Ekanem,NB's Corporate affairs adviser
Nigerian Breweries, the country’s largest brewer has disclosed that it received a notification of inquiry from the Consumer Protection Council of Nigeria, CPC asking for clarifications over its claims of health benefits of beer drinking. The query from the government agency came shortly after NB ended its public symposium on the health benefits of beer drinking in Lagos ,June. CPC is said to be concerned about the veracity of the claims of health benefits of beer and that such claims may mislead the public and encourage more beer consumption.
But in a press statement issued by NB’s corporate affairs adviser, Kufre Ekanem, it said that
All claims about the health benefits of beer are available in the public domain and denied that NB was encouraging beer drinking. He said that the brewer had always advocated responsible consumption of alcohol and would not encourage delinquent drinkers or alcoholism.
The Beer Symposium organised by NB is in its third year And several speakers at the event spoke about the benefits the human body can derive from beer since it is made from primary cereals such as barley, malt and hops and sorghum. Apparently, CPC worries that such an event would promote beer drinking since consumers are more likely to have a favourable disposition towards beer drinking habit.
The beer brewing industry worldwide have faced such criticism in the past which prompted it to come up with the “Responsible Drinking” campaign, as an industry response. Probably one of the longest campaigns by any FMCGs industry, the “Responsible Drinking” campaign has become somewhat an industry standard. The sign is emblazoned on each bottle or can of beer sold in virtually all countries worldwide, along with another mark which says not to be sold to persons under the age of 18.
The 18+ sign too, has become sometime of an industry standard, as it is displayed at most neighbourhood inns and restaurants globally where alcoholic beverages, especially beers are sold.
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By Ayo Adesanya
Ojota in Lagos ,the country’s commercial hub is fast becoming a growth area for the outdoor advertising industry.In recent weeks and months,three major outdoor structures have been installed at the Ojora ccorridor. These are a huge talking drum with the livery of Orijin,the hugely successful blended alcoholic and non-alcoholic beverage from Guinness Nigeria,a first of its kind inflatable Bournvita can from Cadbury Nigeria/Mondelez Inc co. And a long Popsodent billboard stretching almost 250 meters,along the bridge avenue descending into Ikorodu road from ikeja/Berger highway.
Its easy to see the attraction of Ojota to brand marketers,who are constantly looking for good areas to deploy their outdoor ad boards.
Ojota is a meeting point of crisscrossing highways.The Lagos –Ibadan Expressway starts and ends there.The bulk of road travellers to and fro other states and Lagos pass through Ojota.Whereas,the long Ikorodu Road meanders through Ojota,taking residents from Ikorodu and other nearby towns to Lagos metropolis and back, every day.
Ojota is also attractive aesthetically beause of the beautifully cultivated parks there.The Gani Fawehinmi Park to the West and the MKO Abiola Park to the East,with their well cultivated lush greenery and ccolourful flowers.The Orijin branded huge talking drumis right at the centre of a well cultivated circular area between two highways.Whereas,Bournvita’s massive inflatable rubberised jar- said to be the tallest in the world- is on the other side.Hundreds of thousands of people ply these criss-crossing roads and bridges everyday.
Brand marketers especially fast moving consumer goods,FMCGs are very likely to acquire more outdoor assets in the Ojota area in coming weeks and months.
Marshal Okoh Anjewu,Managing director of Plus Apogee Media Ltd,an outdoor agency attributes Ojota’s attraction to outdoor big spenders to the area being a gateway in and out of Lagos.”Its a major bus terminus,where you have major transport lines where people board buses to different parts of the country.And you have a criss-cross of bridgesand highways connecting various areas of Lagos,with parks in between. So,there is a lot of human and vehicular traffic around that area that makes it attractive for outdoor advertising”,he says.
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Adekanmbi,MYN's CMO
MTN Pulse ad, Etisalat extra credit ad,re-echo Saka’i don port’ ad
By Sanya Ademiluyi
Native Advertising may be getting more popular as big brands boldly approve fresh creative work and campaign based on it.Etisalat,MTN ,Nigerian Breweries are big brand and corporate names that are increasingly deploying native advertising.DDB Lagos latest advert for MTN Pulse,a data bundle product,is a bold one.The main character in the ad is a security man for a rival GSM network.He reports the news that MTN Pulse has returned to grab market share.He speaks bad English that is typical of low cadre workers with his level of education.Many educated elite would winch at his English grammar faux paus.
But the key here is that he passes the believability test.He is authentic.He actually speaks in this ad the same way he would speak in real life.
Many Nigerians are familiar with the ‘Saka Don Port’ ad campaign used by MTN to launch its number portability campaign two years ago.The results were astonishing.The campaign was a huge success.The ad was created by DDBLagos.The background for that success was the popularity of comedian actor,Hafiz Oyediran who had been acting as a lead character in several product ads by rival GSM network,Etisalat.
Etisalat is using the same creative strategy of deploying native advertising- for its ongoing’ bonus credit’ marketing campaign.
One of the country’s biggest advertisers and its biggest brewer,Nigerian Breweries Plc is also using native advertising for Roots Ace ,its new blended alcohol beverage which has a ampaign on radio.Native advertising may be a perfect fit for a product based on local spices and fruit extracts.Orijin, Guinness Nigeria’s highly successful brand of alcohol blended beverage with local herbs ,spices and extracts is reinforcing the success of that locally developed brand through native advertising.It recently mounted a huge native African talking drum emblazoned with Orijin livery at a major highway on Ikorodu road,Ojota area in Lagos.The company is anticipated to roll out more brand promotion activity along same line.
In Etisalat’s current TV flick for its ‘bonus credit’ campaign,two characters at a restuarant talk about bonus credits that don’t last.The third character,who is a well known comedian speaks with a phony American accent,recommending Etisalat’s bonus credit.They don’t believe him though.Then,a fourth character,the restuarant operator, a big madam with a heavy,indigenous Wafi(Warri) accent joins in recommending the Etisalat bonus credit,(which offers 250 per cent bonus),which quickly convinces the first two characters- and expectedly viewers.Ad agency,X3M Ideas created the flick.
It would appear native advertising is gradually coming into the mainstream of advertising in the country’s adland.It may appear to be a long walk though.Early popular native infusion into ad creativity in the country is the payoff line for Star lager beer,’shine,shine,bobo’,coined by legendary copywriter and creative director,Ted Mukoro of Lintas fame.Even so,for a long time,much of ‘native advertising’ in Nigeria’s adland had been restricted to radio,where to reach uneducated people copywriters had to use pidgin english.Most time they simply translated their English language commercials into local pidgin English and other indigenous languages such as Igbo,Yoruba,Hausa,Wafi(Warri) pidgin,Ibibio among others.
In other parts of the world,especially Latin America, ‘native advertising’ is widely popular and becoming mainstream.It has been credited with assisting big global beverage brands such as Coca cola,SABMillers,MillerCoors,Pernod Ricard to grow faster in those markets.
At 2014’s Cannes Lions,one of the advertising festival’s leading lights and a regular fixture, Sir Martin Sorrell(Chairman,WPP) praised ‘native advertising’ for its significant contributions to his agency network,WPP’s good performance that year,
Insight Communications,one of the country’s leading creative agencies founded in the mid-1980s,began its existence advocating advertising that is in tune with local ideeas.It has ceated several of these creative concepts in several campaigns for clients.Among them are campaign for Dunlop Tyres and Bagco supersack.The agency went to this year’s Cannes Lions Festival tooting some of its native advertising creations. Tunji Aboiye,managing director of Fuel Communications,a creative agency agees that native advertising may be going mainstream.He says the concept ‘has been with us for a long time’.He recalls the ad campaigns for Dunlop Tyres,Gala sausage roll(make you take Gala hol(d) de hunger) and that for Gold circle condom,created by Rosabel Advertising about ten yeas ago.
In the Gold Circle ad concept which is situated in a small bus popularly knowned as’ danfo’ in Lagos, a middle aged man unknowingly drops a pack of condoms.The bus conductor finds it.then,raises an alarm in pidgin english’ na who get dis raincoat? Na who get dis condom?” The 5 man owns up. Laughter erupts in the bus.The man says,’na for me and my wife,alone,to take plan our family’.The bus conductor jokes as the man alights,’oga, make you softly,softly with madam ,tonight oo,’(winks).
“I think that agencies and clients are getting bolder.And we are going to see more and more of these concepts (native thinking) in advertising,” Aboiye says.