Nivea Men Fresh kick aftershave

By Ayo Adesanya

Nivea Men is extending its product line up with the introduction of Fresh Kick aftershave lotion and Freshkick Shave Foam into the Nigerian market. The global personal hygiene products giant has been revving its brand product offering lately, launching product after product.

The Nivea Men range is become as versatile as the women’s where Nivea built its= brand reputation eons ago.

Nivea Men appears to be going head to head with the Brut aftershave lotion brand, which belongs to another personal hygiene giant, Unilever. The iconic Brut aftershave brand previously owned by US- based Faberge Ltd was bought by Unilever in 1990.Since then , the British giant has  deployed its global reach to deepen the market for the brand. 

Yet Nivea, another global personal hygiene powerhouse is determined to challenge Unilever for market share in the men’s care market segment with Nivea Fes=h Kick aftershave lotion .Nivea Men share foam is also challenging another Unilever global brand, Gillette shave foam for dominance in that segment.