By Ayo Adesanya

Terra the food seasoning cube brand launched in 2019 by TGI Distribution ,an FCNG company has launched a national TV campaign. Needless to say the aim is to grab more market share.

TGI is splashing big on this medium intensity TV campaign that is airing on high scale TV channels such as Arise TV and Channels TV ,among others.

Terra seems to be biting the bullet. Become a big market player or remain on the fringes for a long time. It appears to be aiming for the big one. The Nigerian food seasoning market is a tasty multi-billion naira per year one. Interestingly, Maggi, the Nestle brand remains the market leader, despite years of fierce leadership battles with Knorr cubes.

Other players are Royco, Onga, Mr Chef, which do not threaten either Maggi or close rival, Knorr. But Terra appears to be a more determined challenger. A well-heeled TGI Distri appears ready with a fat cheque book to give Terra a market share grabbing push.

Speaking at the launch of the Terra seasoning brand in 2019,TGI Distri managing director Sunil Sawhney said;” We have no doubt that in a short period of time, Terra Seasoning will gain a competitive edge over other brands and control a large chunk of the market. Terra is many steps ahead of other brands in the market, in terms of taste and aroma,” Sawhney said. 

Now, TGI Distri wants to make that happen for Terra. 

The TV campaign dubbed ‘Unwrap joy, unleash taste’ may be Terra’s second campaign in four years ,after its initial brand launch campaign.