Okeke,MediaFuse Managing Director
By Sanya Ademiluyi,editor
The highly coveted media advertising account of Nigerian breweries Plc is moving to media
agency ,Media Fuse. The account believed to be worth about N10 billion per annum has been
lost by rival big media advertising agency, Starcom Nigeria.
According to authoritative industry sources, Starcom is already putting finishing touching
to its hand over notes on the Nigerian breweries account which it would surrender to
MediaFuse shortly.
.Edem Vindah,Nigerian Breweries erstwhile Brand Communications manager
who recently moved to Corporate social responsiblity,CSR said he could not confirm the
movement of the media buying account to MediaFuse.
Interestingly, MediaFuse also houses the advertising media buying account of rival
brewer, Guinness Nigeria.Sources say the media agency may deploy a second line agency to
handle the Guinness account in order to avoid charges of conflicting interest in the two
rival brewer accounts. Guinness and Nigeria Breweries are the country’s two biggest
brewers,with keen and sometimes bitter rivalry over market dominance dating over several
decades.
MediaFuse is the Nigeria business arm of United Kindgom-based DentsuAegis Media network.