Excerpts from the bio written by seasoned journalist and writer,Dotun Adekanmbi: *Done with Storyboards*…
Biodun Shobanjo, the pioneer Chief Executive Officer of Insight Communications and Chairman of Troyka Holdings, is considered too much of a fighter to stay away from brawls. For that reason, practically no one in Nigeria’s business community believed he could ever walk away, ‘just like that,’ from everyday practice of advertising. But he did.
On 10 December, 2004, he announced his decision to draw the curtain on an illustrious 25-year career as CEO of Insight Communications. Within minutes of the news breaking, it became a major talking point in the nation’s highly competitive marketing communications industry.
The late Tunmise Adekunle of THISDAY newspaper immediately fired his trademark salvo:
“Sir, what, exactly, do you mean by ‘stand down’?”
“Let me simply say that, from January 2005, you won’t find me carrying storyboards every day, which is what I’ve been doing practically all my life.”
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