Nestle’s instant breakfast cereal brand, Goldenmorn has launched a new in-store sales promo, Bounce To School for August, 2022.The sales promo is targeted at the school return shopping season. The brand is offering buyers gift items such as plastic water bottles, pencils, rulers, pens and school bags, among other school use items when they purchase a big pack of Golden morn or two medium ones.

The in-store sales promo which began at the beginning of August is expected to end by the end of the month. The promo was activated at all Shoprite outlets in major cities, especially in Lagos ,Abuja and Port Harcourt.

Aside breakfast alternatives such as cornflakes, Kellogg’s has recently launched a soya-based breakfast cereal brand product which presents a direct challenge to Goldenmorn in Nigeria.