Nestle’s Milo has increased the quantity of its single use sachets to match Ovaltine’s quantity challenge. Ovaltine recently packed its 50g sachet to the brim aiming to woo value-for-money consumers , but Milo has also, responded with its own quantity boost to its 50 g sachet by mid-July,2022.

The cocoa beverage market rivals are yet battling for market dominance, even though, Milo has been the clear market leader, for some years now. Ovaltine which held the no.1 spot for some years, stumbled largely due to ownership problems and the resulting loss of marketing focus.

Currently owned by Twinings Nigeria , the Ovaltine brand has bounced back into market reckoning, in the past two years. It would need more marketing savvy though ,to effectively challenge Nestle Milo’s market leadership, say analysts.