by Niyi Adekanye
Jumia has been on back-to-back sales promos since July,in an uncanny rollercoaster sales promotion ride. Since July, when the African e-commerce tiger celebrated its 8 year anniversary it has been on a sales promotion binge. Celebrating its 8 year milestone was an opportunity for a sales promo. Needless to say,the that anniversary promo was extended beyond the typical one month period. By Mid-September, it was time for several Black Fridays, as Jumia tried to keep the sales roller -coaster going. Then of course , the traditional Christmas Sales season kicked in early December.
Flush with cash from last year’s initial Public offer on the New York Stock Exchange, Jumia has been revving its business engines ,coming out more aggressively to dominate the country’s e-commerce market.” We are seeing a more aggressive and dominant Jumia this year : says one analyst. Although Jumia’s Christmas sales promo period from December 6 to 19 has ended officially,but the same Christmas Sale has continued unabated since then.
The e=commerce tiger has also expanded its fair ,covering virtually all areas of likely consumer goods demand.Consumer goods available on the portal range from apparel,shoes to sizzling pasta and barbecues on Jumia Foods.It is even more financially savvy having launched Jumia Pay earlier in the year and it currently offering consumers who use the service a 10 percent discount on purchase during its ongoing Christmas sale period.