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Chivas Regal, the world’s first luxury whisky, officially announces the winners of the #ChivasDads competition–the Father’s Day campaign, which at the core of the brand’s essence ‘success with purpose’ and generosity celebrates male figures-mentors, friends and husbands who have been dependable in character and generous in spirit.
Two winners, Bolanle Olukanni and Uche Chikelu, emerged from a pool of hundreds of participants who posted images and captions celebrating their dads on their social media pages.
In her post, Bolanle describes her dad as ‘an awesome father! He is loving and kind not just to his family but to anyone he comes across’. She goes on to celebrate all dads ‘who aren't afraid to become whoever they need to be to make their wives happy and their children smile’.
Uche in his post reflects on how he ‘now understands the meaning of responsibility, Learning to earn love and respect and not demanding it’. He thanks his father ‘for making me see it is okay to make mistakes and his children ‘for giving me courage to pursue better’.
The campaign was also extended to participating Shoprite, Spar and Game supermarkets where shoppers were rewarded with customized bottles from the Chivas range. Chinedu Anazodo emerged as winner from the supermarket draw.
In partnership with Nigeria’s leading menswear designer Mai Atafo, the winners would be treated to a full makeover which involves male grooming, bespoke tailoring, sartorial advice and a photo shoot.
The 2016 Father’s Day campaign according to Samuel Odesanmi, Chivas Brand Manager ‘was a huge success. We read a lot of compelling stories and we are particularly proud of our winners as they exemplify the essence of the competition and the brand’.
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Media/TV
by Sanya Ademiluyi
The once vibrant genre of TV soap operas may be returning strongly as Etisalat ,Cadbury back The Johnsons
Oluwole Ade,is a JSS 2 student who’s favourite hobbies are playing video games and watching Western cartoons.But recently when he had a brief stay in the school clinic he had happened to watch The Johnsons.He liked it.Since then,he has eagerly watcthed several episodes of the Nigerian sitcom.’It is interesting and funny,’he says.
Well, over a decade after several consumer goods companies stopped sponsorship of Nigerian TV soap operas, The Johnsons may have reversed the situation.The new TV soap opera is enjoying the sponsorship of two leading Nigerian FMCG/service companies- Etisalat and Cadbury. The Johnsons airs on influential DSTV payTV platform, as well as a handful of local TV channels.The Johnsons is a comedy sitcom centred on one family which could re echo the hugely successful US comedy sitcom of the 1970s—Family Matters.
And as the family soap grows in popularity,it may be seen as a worthy successor to the popular soap operas of the 1980s on Nigerian TV such as Checkmate,Cock Crow At Dawn.These soaps of that period drew huge audiences and also attracted the sponsorship of big FMCGs companies as Unilever and PZCussons.
These sponsors with the deep pockets to finance these big TV productions later abruptly pulled the plug on those popular soap operas,just when their audiences had grown enchanted.Reasons for these unlikely separations, include unmet sales targets,inter wrangling among producers and actors. To fill in the gap,the big FMCGs marketers who sponsored the local soap operas resorted to foreign soaps from Mexico,Brazil,among others.A popular one airing currently on local TV is the Telemundo series,a Latin American soap opera.
Since then,the Nigerian movie industry known as Nollywood has happened,with big platforms such as Multichoice/DSTV striking deals them.Still, popular TV that can pull the kind of huge mass market audiences which the big FMCGsmarketers desired,remained without hit soaps.
The Johnsons appears to be attracting the big brand marketers.Asked to comment on the sitcom,Kingsley Omoefe, an independent film/TV producer says,” The Johnsons is well received by its audience and l hear it has high ratings.” Kingsley says that another reason for the sitcom’s growing popularity is that it is aired on all DSTV platforms—premuim,urban,compact and Gotv.It is even aired on the Yoruba and Hausa language channels with language subtitles,giving it a wide reach.”Omoefe is managing director of Golden Heritage Productions.
According to industry sources,DSTV/Multichoice commissioned the production of The Johnsons.And the entertainment company has been aggressively marketing the sitcom to big brand marketers, who are looking for suitable programmes with mass market appeal to put their ads.So far,DTSV has got two big spenders-Cadbuy Nigeria and Etisalar Nigeria on board The Johnsons as sponsors.
DSTV has been airing a Nigerian comedy sitcom series known as Clinic Matters on its Vox channel for some years now. Produced by Whitestone Productions,the series has enjoyed some advertising patronage from big consumer companies as Coca cola Nigeria and Unilever Nigeria.
Another TV series that has attracted sponsorship support is Superstory from Wale Adenuga Productions,WAP,which has been sponsored by Unilever Nigeria and its soap and detergent brands such as Lux,Omo and Dove,among others.The Superstory series has been on since the early 2000s enjoying quite some popularity.
The Johnsons’ lead charactors are played by actors Charles Onojie and Ada Ameen,both of whom have also made their mark in Nollywood,the country’s celebrated movie industry.
Some other entertainment companies such as Galaxy TV are adopting other ways to attract
The big spenders.Galaxy,a free TV channel airs some Nollywood home movies on its platform and puts in advertising,splitting revenues with the movie producers.Coca Cola Nigeria and Unilever are on their list of advertisers.
[/ecr]
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Adekanmbi,MTN Nigeria's CMO
MTN Pulse ad, Etisalat extra credit ad,re-echo Saka’i don port’ ad
By Sanya Ademiluyi
Native Advertising may be getting more popular as big brands boldly approve fresh creative work and campaign based on it.Etisalat,MTN ,Nigerian Breweries are big brand and corporate names that are increasingly deploying native advertising.DDB Lagos latest advert for MTN Pulse,a data bundle product,is a bold one.The main character in the ad is a security man for a rival GSM network.He reports the news that MTN Pulse has returned to grab market share.He speaks bad English that is typical of low cadre workers with his level of education.Many educated elite would winch at his English grammar faux paus.
But the key here is that he passes the believability test.He is authentic.He actually speaks in this ad the same way he would speak in real life.
Many Nigerians are familiar with the ‘Saka Don Port’ ad campaign used by MTN to launch its number portability campaign two years ago.The results were astonishing.The campaign was a huge success.The ad was created by DDBLagos.The background for that success was the popularity of comedian actor,Hafiz Oyediran who had been acting as a lead character in several product ads by rival GSM network,Etisalat.
Etisalat is using the same creative strategy of deploying native advertising- for its ongoing’ bonus credit’ marketing campaign.
One of the country’s biggest advertisers and its biggest brewer,Nigerian Breweries Plc is also using native advertising for Roots Ace ,its new blended alcohol beverage which has a ampaign on radio.Native advertising may be a perfect fit for a product based on local spices and fruit extracts.Orijin, Guinness Nigeria’s highly successful brand of alcohol blended beverage with local herbs ,spices and extracts is reinforcing the success of that locally developed brand through native advertising.It recently mounted a huge native African talking drum emblazoned with Orijin livery at a major highway on Ikorodu road,Ojota area in Lagos.The company is anticipated to roll out more brand promotion activity along same line.
In Etisalat’s current TV flick for its ‘bonus credit’ campaign,two characters at a restuarant talk about bonus credits that don’t last.The third character,who is a well known comedian speaks with a phony American accent,recommending Etisalat’s bonus credit.They don’t believe him though.Then,a fourth character,the restuarant operator, a big madam with a heavy,indigenous Wafi(Warri) accent joins in recommending the Etisalat bonus credit,(which offers 250 per cent bonus),which quickly convinces the first two characters- and expectedly viewers.Ad agency,X3M Ideas created the flick.
It would appear native advertising is gradually coming into the mainstream of advertising in the country’s adland.It may appear to be a long walk though.Early popular native infusion into ad creativity in the country is the payoff line for Star lager beer,’shine,shine,bobo’,coined by legendary copywriter and creative director,Ted Mukoro of Lintas fame.Even so,for a long time,much of ‘native advertising’ in Nigeria’s adland had been restricted to radio,where to reach uneducated people copywriters had to use pidgin english.Most time they simply translated their English language commercials into local pidgin English and other indigenous languages such as Igbo,Yoruba,Hausa,Wafi(Warri) pidgin,Ibibio among others.
In other parts of the world,especially Latin America, ‘native advertising’ is widely popular and becoming mainstream.It has been credited with assisting big global beverage brands such as Coca cola,SABMillers,MillerCoors,Pernod Ricard to grow faster in those markets.
At 2014’s Cannes Lions,one of the advertising festival’s leading lights and a regular fixture, Sir Martin Sorrell(Chairman,WPP) praised ‘native advertising’ for its significant contributions to his agency network,WPP’s good performance that year,
Insight Communications,one of the country’s leading creative agencies founded in the mid-1980s,began its existence advocating advertising that is in tune with local ideeas.It has ceated several of these creative concepts in several campaigns for clients.Among them are campaign for Dunlop Tyres and Bagco supersack.The agency went to this year’s Cannes Lions Festival tooting some of its native advertising creations. Tunji Aboiye,managing director of Fuel Communications,a creative agency agees that native advertising may be going mainstream.He says the concept ‘has been with us for a long time’.He recalls the ad campaigns for Dunlop Tyres,Gala sausage roll(make you take Gala hol(d) de hunger) and that for Gold circle condom,created by Rosabel Advertising about ten yeas ago.
In the Gold Circle ad concept which is situated in a small bus popularly knowned as’ danfo’ in Lagos, a middle aged man unknowingly drops a pack of condoms.The bus conductor finds it.then,raises an alarm in pidgin english’ na who get dis raincoat? Na who get dis condom?” The 5 man owns up. Laughter erupts in the bus.The man says,’na for me and my wife,alone,to take plan our family’.The bus conductor jokes as the man alights,’oga, make you softly,softly with madam ,tonight oo,’(winks).
“I think that agencies and clients are getting bolder.And we are going to see more and more of these concepts (native thinking) in advertising,” Aboiye says.
MTN Pulse ad, Etisalat extra credit ad,re-echo Saka’i don port’ ad
By Sanya Ademiluyi
Native Advertising may be getting more popular as big brands boldly approve fresh creative work and campaign based on it.Etisalat,MTN ,Nigerian Breweries are big brand and corporate names that are increasingly deploying native advertising.DDB Lagos latest advert for MTN Pulse,a data bundle product,is a bold one.The main character in the ad is a security man for a rival GSM network.He reports the news that MTN Pulse has returned to grab market share.He speaks bad English that is typical of low cadre workers with his level of education.Many educated elite would winch at his English grammar faux paus.
But the key here is that he passes the believability test.He is authentic.He actually speaks in this ad the same way he would speak in real life.
Many Nigerians are familiar with the ‘Saka Don Port’ ad campaign used by MTN to launch its number portability campaign two years ago.The results were astonishing.The campaign was a huge success.The ad was created by DDBLagos.The background for that success was the popularity of comedian actor,Hafiz Oyediran who had been acting as a lead character in several product ads by rival GSM network,Etisalat.
Etisalat is using the same creative strategy of deploying native advertising- for its ongoing’ bonus credit’ marketing campaign.
One of the country’s biggest advertisers and its biggest brewer,Nigerian Breweries Plc is also using native advertising for Roots Ace ,its new blended alcohol beverage which has a ampaign on radio.Native advertising may be a perfect fit for a product based on local spices and fruit extracts.Orijin, Guinness Nigeria’s highly successful brand of alcohol blended beverage with local herbs ,spices and extracts is reinforcing the success of that locally developed brand through native advertising.It recently mounted a huge native African talking drum emblazoned with Orijin livery at a major highway on Ikorodu road,Ojota area in Lagos.The company is anticipated to roll out more brand promotion activity along same line.
In Etisalat’s current TV flick for its ‘bonus credit’ campaign,two characters at a restuarant talk about bonus credits that don’t last.The third character,who is a well known comedian speaks with a phony American accent,recommending Etisalat’s bonus credit.They don’t believe him though.Then,a fourth character,the restuarant operator, a big madam with a heavy,indigenous Wafi(Warri) accent joins in recommending the Etisalat bonus credit,(which offers 250 per cent bonus),which quickly convinces the first two characters- and expectedly viewers.Ad agency,X3M Ideas created the flick.
It would appear native advertising is gradually coming into the mainstream of advertising in the country’s adland.It may appear to be a long walk though.Early popular native infusion into ad creativity in the country is the payoff line for Star lager beer,’shine,shine,bobo’,coined by legendary copywriter and creative director,Ted Mukoro of Lintas fame.Even so,for a long time,much of ‘native advertising’ in Nigeria’s adland had been restricted to radio,where to reach uneducated people copywriters had to use pidgin english.Most time they simply translated their English language commercials into local pidgin English and other indigenous languages such as Igbo,Yoruba,Hausa,Wafi(Warri) pidgin,Ibibio among others.
In other parts of the world,especially Latin America, ‘native advertising’ is widely popular and becoming mainstream.It has been credited with assisting big global beverage brands such as Coca cola,SABMillers,MillerCoors,Pernod Ricard to grow faster in those markets.
At 2014’s Cannes Lions,one of the advertising festival’s leading lights and a regular fixture, Sir Martin Sorrell(Chairman,WPP) praised ‘native advertising’ for its significant contributions to his agency network,WPP’s good performance that year,
Insight Communications,one of the country’s leading creative agencies founded in the mid-1980s,began its existence advocating advertising that is in tune with local ideeas.It has ceated several of these creative concepts in several campaigns for clients.Among them are campaign for Dunlop Tyres and Bagco supersack.The agency went to this year’s Cannes Lions Festival tooting some of its native advertising creations. Tunji Aboiye,managing director of Fuel Communications,a creative agency agees that native advertising may be going mainstream.He says the concept ‘has been with us for a long time’.He recalls the ad campaigns for Dunlop Tyres,Gala sausage roll(make you take Gala hol(d) de hunger) and that for Gold circle condom,created by Rosabel Advertising about ten yeas ago.
In the Gold Circle ad concept which is situated in a small bus popularly knowned as’ danfo’ in Lagos, a middle aged man unknowingly drops a pack of condoms.The bus conductor finds it.then,raises an alarm in pidgin english’ na who get dis raincoat? Na who get dis condom?” The 5 man owns up. Laughter erupts in the bus.The man says,’na for me and my wife,alone,to take plan our family’.The bus conductor jokes as the man alights,’oga, make you softly,softly with madam ,tonight oo,’(winks).
“I think that agencies and clients are getting bolder.And we are going to see more and more of these concepts (native thinking) in advertising,” Aboiye says.
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By Niyi Adekanye
So Klin, the Asian detergent brand which has gained some market presence in the country has launched a new TV ad campaign to further push its brand. The new TVC launched about two weeks ago is on national TV channels –Channels TV and the NTA network, among others.
So Klin a low price detergent brand,over the past six years, has gained a significant market share in the Nigerian market.
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Nutrition giant, Nestle Nigeria has been revving its in-store promo aimed at boosting sales of its flagship chocolate beverage, Milo. Consumers who purchase any two packs of Nestle Milo are rewarded with a gift. The promo started few months ago, in April shortly after the general elections.