By Ayo Adesanya
Ojota in Lagos ,the country’s commercial hub is fast becoming a growth area for the outdoor advertising industry.In recent  weeks and months,three major outdoor structures have been installed at the Ojora  ccorridor. These are a huge talking drum with the livery of Orijin,the hugely successful blended alcoholic and non-alcoholic beverage from Guinness Nigeria,a first of its kind inflatable  Bournvita  can from Cadbury Nigeria/Mondelez Inc co. And a long Popsodent billboard stretching almost 250 meters,along the bridge avenue descending into Ikorodu road from ikeja/Berger highway.
Its easy to see the attraction of Ojota to brand marketers,who are constantly looking for good areas to deploy their outdoor ad boards.
Ojota is a meeting point of crisscrossing highways.The Lagos –Ibadan Expressway starts and ends there.The bulk of road travellers to and fro other states and Lagos pass through Ojota.Whereas,the long Ikorodu Road meanders through Ojota,taking residents from Ikorodu and other nearby towns to Lagos metropolis and back, every day.
Ojota is also attractive aesthetically beause of the beautifully cultivated parks there.The Gani Fawehinmi Park to the West and the MKO Abiola Park to the East,with their well cultivated lush greenery and  ccolourful flowers.The Orijin branded huge talking drumis right at the centre of a well cultivated circular area between two highways.Whereas,Bournvita’s massive inflatable rubberised jar- said to be the tallest in the world- is on the other side.Hundreds of thousands of people ply these criss-crossing roads and bridges  everyday.
Brand marketers especially fast moving consumer goods,FMCGs are very likely to acquire more outdoor assets in the Ojota area in coming weeks and months.
Marshal  Okoh Anjewu,Managing director of Plus Apogee Media Ltd,an outdoor agency attributes Ojota’s attraction to outdoor big spenders to the area being a gateway in and out of Lagos.”Its a major bus terminus,where you have major transport lines where people board buses to different parts of the country.And you have a criss-cross of bridgesand highways connecting various areas of Lagos,with parks in between. So,there is a lot of human and vehicular traffic around that area that makes it attractive for outdoor advertising”,he says.