Song

by Ayo Adesanya

After splitting with popular music star, Harry Song Gala brand is still tying its advertising to music talent. Song was the packaged sausage roll’s brand ambassador until a recent split. But despite its split from its popular ambassador, Gala has come up with a new TV commercial which portrays the brand as a motivator for emerging musical talents.

In the ad,a new music talent is called out from audience to receive his award. On his way out, a packet of Gala drops from his pocket. Then the scene flashes back to how the talent relied on Gala to keep off hunger while he worked hard in the studios to perfect his craft.
Theme song says, ‘keep moving with Gala’. Harry Song who burst onto the country’s musical charts four years ago with his hit song ‘the Blues’ had mentioned Gala in one of the tunes on his album. It says ‘get the Gala,get the booze, everybody wanna groove…’
Gala, a UAC Foods brand picked on that, and quickly signed on Song as its brand ambassador, two years ago,2015 and also got Song to do an advert, endorsing the brand. Apparently, things have recently gone sour between the two parties.