By Niyi Adekanye

Knorr, the global food seasoning brand has launched a new TV campaign in the country. The TVC was launched few weeks ago on major TV channels appears to be a response to threat posed by market challenger,Terra Cubes owned by TGI Distributions. Terra’s TV campaign has enjoyed professional acclaim from marketing pundits, winning an award at the National Marketing Institute awards held last year. Knorr which is in the number two market position after market leader, Maggi should feel threatened by such a determined market challenger as Terra.

Knorr’s new TV campaign is done in pidgin language which easily makes it available to all class segments in the country.The ag too takes a similar creative approach as Terra’s ,focusing on the quality ingredients from which the seasoning is made and of course, the exhilarating  outcome. The new campaign is being aired on Arise News, Channels TV and a handful of regional TV channels. The iconic brand is owned by FCMG giant, Unilever.