Muse digital board at busy Area 1 roundabout,Abuja (pix.Imoh Ayotunde)

By Grace Oputa
Muse Media appears to be making a big entry into the outdoor advertising market in the FCT, Abuja. Last week, Muse opened its eye-catching digital billboard which is well placed at the Area 1 roundabout in Abuja.
The early advertisers are big too. MTN, Techno and Indomie have already signed up and have their ads running on the strategically placed digital board.
Targeting and winning such a highly valuable spot seems to say a lot about Muse’s strategic thinking and how it intends to compete with longstanding rivals in the market. New Crystal is undoubtedly the king of Abuja’s outdoor market, while other significant players include Lona Media, Arith &Paul and Nimbus, which plays mainly at indoor areas such as the Jabi Lake Mall.
New Crystal controls at least, half of the Abuja, FCT outdoor advertising business. Others have to make do with little pieces of the outdoor pie. Can Muse shake up the market ? Well, time will tell.