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- Written by by Grace oputa
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Grace Oputa
This Valentine’s Day, February 14, 2016 when compared to several past years, was low keyed. Some say the dull mood was because the day of love fell on a Sunday, which is the day of worship for Christians.
Yet, some say it was clear that the day devoted to Love was going to get a damper this year, given the poor state of economy which has affected everyone, putting them in a penny pinching mode. Still,trust marketers to try to make the most of a bad situation, especially when an emotional platform, as a day of Love presents itself.
For the Val Day Sales campaign, online retailers such as Yudala, Jumia, Konga led the way, trying to entice unexcited cust
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- Written by Super User
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As personal care brands expand their offerings to men beyond the basics of body wash, shampoo and shave cream, they are thinking differently about how to engage the male shopper,who can be overwhelmed by choice and underwhelmed by traditional advertising.
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- Category: Breaking News
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Leading local brewer, Nigerian Breweries Plc has picked a new Corporate Affairs adviser. He is Kufre Ekanem. Before his latest appointment, Ekanem worked for several years at chocolate maker, Cadbury Nigeria Plc where he was Corporate Affairs manager. He brings to his new assignment over 15 years experience in communications and Public relations.
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--asks for pre-orders
Africentric phone-maker, Mi-Fone is set to launch a new Andriod-based smartphone, the MiA451.The phone maker has dubbed its new release “the slickest Android smartphone launching soon across Africa.”
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by Niyi Adekanye
The new owners of Ikeja power distribution, Ikeja Disco is pitching ad agencies for its advertising account. The Ikeja disco is perhaps the most promising in the country given that it serves a very important part of Lagos metropolis, the country’s major commercial centre.