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Kellog’s has introduced its Cocpop snack bar in the country.This follows the modest success of its Cocopop cereal family pack hich has been in the country’s market for a few years now.
The Cocopop snack bar contains the CocoPop cereal on a cream base.Its a nice tasting snack for kids and adults too.For several years no,Kellog’s has been spreading its ings in the country.The global food cereal brand name has introduced several of its brand products into the country’s markets.These include Kellog’s fruit n Fibre breakfast cereal,Kellog’s Cornflakes,Kellog’s cereal variety packs(frosties,cornflakes,rice crispies and cocopop),and Kellog’s Cocopop,a chocolate flavoured cereal product.
Kellog’s appears to be launching into the children’s school snack market segment—quite a juicy one,worth several billions of naira per annum.Kellog’s is yet to put some advertising behind its major brand products. Kellog’s faces competition in various food segments such as Nasco Foods and FarEast Merchantile in Cornflakes and chocolate flavored cereal.
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by Grace Oputa
Pampers brand has re-launched its ad campaign featuring popular Nigerian music star,Tiwa Savage endorsing the brand.The ad was first launched last year after the Nigerian songstress became a mother.
A recent quite public spat with her estranged husband and manager,Tbliz raised questions about P&G keeping Tiwa as brand ambassador for its highly successful pampers brand.But by re-launching the ad campaign with Savage as front,P&G may be signalling to the market that it will keep the popular sonstress on its rooster for time.
The ad is in Press and on national TV.
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by Sanya Ademiluyi
Multi-media campaign, includng online video ad in US-based Business Insider
Rampaging Dettol brand is taking another consumer products segment by storm with the recent launch of its liquid Surface cleaner.The Dettol brand has jumped product segments so many times ,it appears to be dancing a graceful product pantomime.
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Coca Cola has launched its global ‘Coke, the feeling’ ad campaign on local TV channels.
The enigmatic soft drink maker is reputed for constantly refreshing its well known brand name Coke with new, imaginative advertising campaigns.
The latest ad campaign focuses on various aspects of passions and the feelings of those involved which it suggests, Coke helps to ignite. Coca Cola has launched several advertising campaign themes in recent years centred around the ‘Happiness’ theme.
Now, Coke has created a fresh theme-The Feeling. The TVC is airing on select national TV channels and some regional channels. Coca-cola has recently bought a 40 per cent equity stake in local rival juice-maker, Chi Ltd. which owns popular beverage band products –Chivita fruit juice range and Hollandia yoghourt range.
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IGP Arase
In a surprising new move the Nigeria Police has launched a new TV ad spot to boost its public Image. The Police ad is fronted by popular ,youthful Nigerian pop singer, Korede Bello of the hit tune ’God Win’ fame.
The singer voices the well-worn saying, ’ the Police is your friend and it there to serve you’
But clearly, the credibility of this message is in question given the long standing negative public perception of the agency by Nigerians. Although the current Inspector general, Solomon Arase appears to have done a lot to improve the public perception of the Nigeria Police through his advocacy of strict adherence to the rule of law and regulations of the Police by his men, altering public perception that has been formed over time, will take quite a while.
For Arase,sticking to his pledge to dismantle police roadblocks,which Nigerians consider to be typically, bribe-collection points, has helped to improve the agency’s image in recent months. Arase had also directed his men to end their intervention in purely civil matters, especially business transactions, where dissatisfied parties usually ‘use’ the Police to harass and intimidate other parties.
The new Police publicity efforts is aired on national TV channels such as the NTA network and Channels TV.