Kellog’s has introduced its Cocpop snack bar in the country.This follows the modest success of its Cocopop cereal family pack hich has been in the country’s market for a few years now.
The Cocopop snack bar contains the CocoPop cereal on a cream base.Its a nice tasting snack for kids and adults too.For several years no,Kellog’s has been spreading its ings in the country.The global food cereal brand name has introduced several of its brand products into the country’s markets.These include Kellog’s fruit n Fibre breakfast cereal,Kellog’s Cornflakes,Kellog’s cereal variety packs(frosties,cornflakes,rice crispies and cocopop),and Kellog’s Cocopop,a chocolate flavoured cereal product.
Kellog’s appears to be launching into the children’s school snack market segment—quite a juicy one,worth several billions of naira per annum.Kellog’s is yet to put some advertising behind its major brand products. Kellog’s faces competition in various food segments such as Nasco Foods and FarEast Merchantile in Cornflakes and chocolate flavored cereal.
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