Industry sources say the insurer is likely to split the account between two agencies that did well at the recent pitch. One of these two agencies,NextMedia is expected to handle social media which the new management seems to believe would help speed up the visibility of its brand.

Law,Union &Rock is one of the country’s oldest insurance companies.It had its fair share of management reshufflement in the past, while its market performance has been modest at best.

Observers think the recent move by its owners to bring in an outsider to run the company may signal the new urgency they attach to rejuvenating the brand.