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- Written by Sanya Ademiluyi
- Category: Breaking News
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by Grace Oputa
Minister of Information, Lai Mohammed who is only three months old in office has wasted no time at all, to come up with an anti-terrorism advertising campaign. Actually, the multimedia ad campaign had been launched in January,2016,barely two months after he became minister.
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- Written by by niyo Adekanye
- Category: Breaking News
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by Niyi Adekanye
Nigeria pop music superstar, D’Banj, the new brand ambassador for smart phone retailer, Slot has recently been making phone deliveries for the company. The relationship between popular pop star and Slot became official in November, when both D’Banj and Slot addressed a press conference in Lagos.
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- Written by by Grace oputa
- Category: Breaking News
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---launches radio campaign
Popular singer,Harrie Song who is riding the wave of his hit tune, ‘After the Reggae comes The Blues’ has been named brand ambassador for Gala. .
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- Written by by Sanya Ademiluyi
- Category: Breaking News
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By Sanya Ademiluyi
For almost two weeks, Olisa Metuh was the focus of national attention. That focus was heightened when the embattled national Publicity Secretary of the Peoples’ Democratic Party, PDP who is standing trial for corruption appears in handcuffs at the Abuja High Court.
The high court had earlier granted Metuh bail but the government refused to release him because the Economic and Financial Crimes Commission, EFCC said it intended to arraign Metuh in court to face fresh charges. While, the heated debate went on over the issue of bail or no bail for Metuh, some copywriter somewhere and some brand strategist could not resist the marketing opportunity which presented itself with the national focus on Metuh.
The copywriter got the go ahead – you had to be brave to take this marketing opportunity.
The advert was crafted showing a little bird bring a Chicken Republic pack to Metuh in Kuje Prison where he was remanded.
Little surprise that the ad subsequently, became the subject of discourse and was trending seriously on social media for several days afterwards. It is well known that employing politically-toned ads can be a double-edged sword. You may get your audience’s attention but could face a backlash if your ad message goes awry.
The trick i believe is to use comedy or light drama to push your message while trying hard to avoid the political minefields. The play in that ad was on the news that Metuh may have gone on an hunger strike. So, it will appear that Chicken Republic flies in a barbeque chicken pack to save the day. Mind you public sympathy is usually with those on hunger strike. Although their will be others on the opposing side with the view that Metuh be damned—so, they might not be favourably disposed to the ad.
Yet using the light comedy or dramatic approach makes it clear that the brand is not making any political statement with its ad—it is merely trying to sell its brand whichever way it can.
Many observers believe the ad was a marketing coup for Chicken Republic.
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- Written by Super User
- Category: Breaking News
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Leading food supplement brand, Astymin is currently on a sales promo. The brand’s ‘Alert’ Promo offers consumers a N100,000 cash reward on a daily basis during the promo period.