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Leading GSM network operator, Airtel Nigeria has returned its somewhat controversial advertising account to Lagos-based advertising agency, Centrespread.The creative agency had been the GSM operator’s major roster agency from its early years when it was known as Econet Nigeria until Bharti Inc bought the business from Zain Inc in 2010.
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By Ayo Adesanya
Leading insurer, Law, Union &Rock has throw its advertising account into play. This follows the recent appointment of a new managing director, Akin Orimolade by the insurer. The company called for a pitch about a month ago, and sources close to the development said management was looking for fresh ideas, including social media to market its brand and products. The company’s agency of record is Bluebird Advertising.
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Obinna Anichie has returned to AIrtel Nigeria and has been named general manager, Brands at the Nigerian GSM network operator. Anichie who had worked at Airtel Nigeria for several years previously, before being sent abroad to other Bharti Airtel operations in Europe where he was until a recent recall back to the country. He had previously held the position of general manager, marketing at the GSM network operator. For two years, from June 2011 to July,2013,Anichie had worked at Bharti Airtel headquarters at the Netherlands as general manager Brand Assets& Marketing properties.
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By Niyi Adekanye
US personal hygiene brands powerhouse, P&G has introduced its global liquid dishwashing brand, Fairy into the Nigerian market. Although Fairy has existed in several other markets for several years, P&G had kept out of the Nigerian dishwashing liquid market.
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Chow, Quinn, Comstock Join Great Debate About How to Define Broadening Role
By: E.J. Schultz
What's in a name? If you are a chief marketing officer today, plenty. The job title means different things across companies and industries. And now some top execs are suggesting that the "marketing" moniker should be scrapped entirely as CMOs take on greater responsibilities.