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By Sanya Ademiluyi
There was no avoiding the recent general elections. So, for the bold marketer
You had to do the next best thing: try to exploit the election fever.
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Ben Popken, NBC News
via Twitter
This week @Honda sent taunts to fifteen different brands on Twitter.
Honda's Twitter account didn't get hacked, it really did pick fights with other brands' twitter feeds.
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In a comprehensive report released recently by Renaissance Capital, a leading investment advisory firm, Guaranty Trust Bank plc was adjudged the bank that created the highest value for investors in 2012 out of the three Tier 1 banks considered. The other banks evaluated in the analysis include First bank of Nigeria and Zenith Bank.
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It had seemed unlikely that leading global stout brand, Guinness would ever change its “greatness” slogan. But the beer maker has recently warmed up to its new “made of more,” slogan which may yet replace the old “Greatness” slogan.
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Leading GSM network operator, Globacom has opened a new ad campaign on CNN using the platform of the Nigerian Centenary Anniversary publicity campaign. The ad flashes the Glo brand logo in the centenary anniversary ad campaign on CNN, therefore associating the Glo brand with the high profile event.